10 Powerful reasons to use Video Marketing
We hope you find these 10 powerful reasons to use video marketing a useful list, and a slight jog into taking action to take your business to the next level.
1. Videos Boost Your Conversions and Sales
Videos make money. By adding a product video on your landing page you can increase conversions by up to 80%. Because of the visual aspect, video can also lead directly to sales. Studies show that 74% of users who watched a video about a product subsequently bought it. Many of you will have seen the unboxing videos on products. These prove highly successful as you are giving the customer a taste of what is to come.
Vision is your dominant sense. Most information transmitted to your brain is visual. We know that pictures boost engagement massively, now imagine what moving pictures can do to your business.
2. Video Shows Great Return on Investment
76% of businesses say that video provides a good return on investment. Don’t be mislead video isn’t cheap, however, it does pay off. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already. In the palm of your hand or free online tools, you can put together a whole gamut of quality products to create video for your blog or social media.
Nobody is saying your videos have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that doesn’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. In other words, give it a go. Do not think it is below par. Focus on the content, if you are using people in the video, ensure good lighting (again cheap to source) and crack on. Try lots of little clips rather than one long boring piece.
3. Video will Build Trust
Trust is the foundation of your conversions and sales. Trust with your clients, or customers is the goal your are aiming for. If they trust you they will want to do business with you, if the product meets their needs. Content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. Video content is likely to engage us and ignite emotions therefore if you are serious about content marketing, you must be serious about video, too.
Promotional videos can foster trust as well. Some consumers are still sceptical about buying products and services on the internet because of the fear of being cheated. But effective marketing videos present your products in a conversational form.
4. Mr Google Loves Videos
Videos allow you to increase the time spent by visitors on your site, sneeky I know. Thus, longer exposure builds trust and signals to search engines that your site has good content. You’re much more likely to show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase on how much videos affect your search engine rank. Remember Google and Youtube, the biggest search engines in the world. if you put videos on Youtube be sure to optimise them for Search engine optimisation (SEO). Write interesting titles and descriptions. Add a link back to your website, products and services. Give your potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.
5. Video Appeals to Mobile Users
Video and mobile go hand in hand these days . From 2012 to 2016 Mobile and Video usage has increased by over 800%. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the amount of smartphone users is growing, your video audience keeps getting bigger and bigger. Don’t ignore now tools such as Facebook Live and Periscope, these are literally making your potential exponential. Companies still need to be sensitive to the personal experience people have on their smartphones. For example, give them a better choice in the video content they consume.
6. Video Can Explain Everything
Launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service, remember a picture is worth a 1000 words, or a video is the holy grail. Are you trying to explain a difficult concept? Try creating animations. Nobody is suggesting that you can have the necessary skills straight away, but be aware and get help where it is needed. Animation will bring concepts to life that no text or video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia and simplicity. And they work.
7. Video Engages Even the Laziest Buyers
Video is a great tool for learning but is also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. This is one of the most important driving forces of video advertising. You should be delivering content based on your customer’s needs, not on what you think they want. A long product description might suit you, because it is technically correct. Your customer might be travelling and not wanting to read boring data. Amuse and excite them. Remember create trust. Video marketing can capture a wider audience and it works on many levels. Make sure you target not only the eyes but also the ears of the potential client. Your competitive advantage gets double bubble!
8. Video will Encourage Social Shares
You have all seen a brilliant video that you could not resist in sharing. When it works, it gets shared. Social networks are now encouraging video content with their new features. Facebook has launched 360 Video, and Live Video. Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.
However, in the social media context, video marketers must remember that people share emotions, not facts. The majority of users would probably say they would share a branded video with their friends if it was still entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.
9. Video Ads will Work Wonders
Remember how you always subconsciously absorb TV adverts. The video element is fixing data in your mind in an engaging way. So, fight against banner blindness by making video ads instead. This will give you a bigger ROI, admittedly it is going to be a higher initial cost, but studies suggest a much higher return.
10. Video will lift your Email Campaigns
When you’re creating videos already, make sure you to incorporate them into your email marketing campaigns. An introductory email that includes a video receives an increase click-through rate by up to 96%! That’s a great way to stand out from competition and get your message across.
Video advertising is becoming more and more accessible. Making marketing videos for your business requires thought and creativity and a willingness to stand out and work against the crowd. Be an individual, create magic. The rewards will be greater and the subsequent impact to your business will ultimately prove the medium. I hope these 10 powerful reasons to use video marketing have helped or inspired you to make a change in your advertising and social activity.