Central to starting a business is to create an identity for yourself. This is oftentimes the product of many hours of deliberation and work when trying to come up with a name and a logo that perfectly illustrates what your business is about and to attract customers and ultimately sales.
There are some important points to consider when contacting a graphic designer and having a logo designed:
- It’s very easy for people to get caught up in what they want their logo to be. Now, of course you want your logo to be your own and a graphic designer will always try and get as close to that idea as they can. But sometimes a designer will make changes for the better. Some ideas may be impractical when it comes to print or a logo may not stand out enough with a certain colour scheme. Always question why a designer makes these decisions but also consider that when you have a logo made, it should be made with the customer in mind first. It’s there to attract them first and foremost.
- There is a lot of back and forwards involved in the process of designing a logo. Quite often a customer and a designer could e-mail back and forwards three or four times and there will still be changes to be made. It is important to understand that to have your logo as perfect as it can be then this is an essential part of the process as it will never be perfect straight off the bat. Don’t be afraid to ask for certain changes if something isn’t working for you.
- To make a process as quick and efficient as possible always try your best to provide a detailed brief of what you would like your logo to be. I remember I was once asked to design a logo and my brief was “Use your imagination.” As a result the process was like trying to find a needle in a haystack. We e-mailed back and forwards hundreds of times and there was no progress. In the end the customer got frustrated and we both wasted a lot of time when it was clear the customer had an idea what they wanted in their mind but gave no indication to what it might be. Always try your best to point a designer in the right direction.
- Don’t use a stock image! This is slightly off topic but images have been sent to myself in the past with the shutterstock watermark layered over the top of “their logo” to be sent to print. Obviously this opens up a whole world of problems. That is someone else’s image and will never be a perfect representation of your business. Not to mention copyright and trademarking coming into play…
- Remember that graphic design is a service like any other and it is worthwhile using. Though it comes with a cost, having a graphic designer that knows what they are doing and has experience and understanding of what aspects will make your identity pop and attract customers is certainly worth considering.
Getting an identity sorted is always a weight off every new entrepreneurs shoulders and once it is out of the way you can start to consider more operations to move your business forward. SMP provides a full graphic design service and we take great pride in the work we do. If you want a logo or any designing done you obviously want it to have the flair and attraction your product or service deserves, then please get in touch with us. We will provide you with a fair quote and help you step by step through the designing process. After all, your image is everything!
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