RSS Feeds

RSS Feeds

I felt it may be worthwhile tackling the subject of RSS feeds, to most people you might say what on earth are they, to those who use them, (and that is probably a lot of you) they are useful, helpful and dynamic. When I say most of you, that will be all of you who use Itunes, particularly podcasts but also music. RSS stands for really simple syndication, which is jargon talk for an address that stores update information on your site (podcast, blog, etc) and publishes it out to the world. On it’s own this is not very helpful, but if you accompany with a reader to go out and search for updated feeds, suddenly you can have the latest information delivered straight to your mail or reader. Exactly like Itunes does, Itunes does not store all the music on there, it simply links out to other sources that hold that information, Itunes is simply a customised RSS reader.

English: This icon, known as the "feed ic...

As an individual, you might search out websites of general interest to your hobbies, such as martial arts, in my case. Look for the little orange RSS icon when you find a site you like with great information and subscribe by clicking on that button, depending on how they have set their system you will either subscribe directly on the site, or you will be taken to a text page of RSS content, simply copy the web address in the top navigation bar and copy this into your email system or RSS reader, under the heading “add RSS feeds“. This will subscribe for you and deliver the updated information direct to your email or reader.

As a business, you have the opportunity to encourage people to subscribe to receive your latest posts, or products and then as you update your site, you know that that information is being broadcast to your subscribing public. Not always great for your web analytics as people no longer have to visit your site. Remember though, that you are trying to make your customer or reader’s experience much more pleasurable and if that means keeping them updated rather than them visiting your site regularly this is a worthy trade off, but that does mean that you should track your RSS feeds for subscriptions, which will tell you how many subscribes, and where from etc. (This is a complex thing to do and not for this article).

My email has rather a lot of RSS subscriptions happening regularly over a day, they build up on the subject of social media, and at the end of the day or a convenient point, I skim through to find subjects that interest me or things that have changed in the industry that I should be aware of. This means, on any one day I may have up to 100 feed articles arrive in my inbox, I can tell quickly from the subject title whether I wish to read the article, and when you are on the cutting edge, you can see a lot of people duplicating information, so for me, it is never as bad as seeing such a large number. It does keep me updated and people find it amazing that I assimilate so much new information. When you become skilled in the skimming, you will find yourself adding other areas in your life, such as news, hobbies, career.

error

Enjoy this blog? Please spread the word :)

LinkedIn
LinkedIn
Share
Pinterest