Standard Business Cards

Standard Business Cards

Standard Business Cards are the most disliked product amongst printers for a number of reasons, maximum effort – minimal return, time intensive, lost of areas in production to go wrong. But if you can get a grip of production, organise it and streamline it then your minimum product suddenly becomes a repeating income stream. Think about it, as I say, printers, generally hate business cards, and that off hand, casual attitude is definitely going to be picked up by the customer. If you are enthused and positive, and deliver a great job, then the customer has passed you through their test phase and you can move on to the profitable areas of the business. To us, it doesn’t matter, the product itself is the important thing. It is the care and attention to that and the customer’s need for it that makes a relationship. Getting on board and understanding. Simple questions will determine what the customer expectations are. They might very well, only need an economy product, equally they could be on board for foiling and special finishes. Personally I have seen business cards run in to the thousands of pounds on the print stage with the quantity and finish. It isn’t then a question of this is a leader in with the client. Granted some customers want to order entirely online and we have the link here and that is fine, feel free to follow that link. If you want to have a conversation, work out what you actually need rather than what you think you need. This is a classic, printers recommend ordering the maximum number you can afford at the time because ultimately it’s cheaper and five years down the line you still have 2000 cards in stock and you are looking for a rebrand. Madness!

We want you to get exactly what you need, not what we want to sell. If you want to start the conversation differently, what do you need?

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